Mentorship, training, tools, and community with like-minded creatives

Mentorship, training, tools, and community with like-minded creatives

Everything you need to grow a sustainable, profitable
brand photography and videography business, all in one place.

Everything you need to grow a sustainable, profitable brand photography business, all in one place.

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Create structure within your business, land high-value brands, turn your one-off clients into retainers, increase your pricing, and generate a consistent stream of income.
Create structure within your business, land high-value brands, turn your one-off clients into retainers, increase your pricing, and generate a consistent stream of income.

What's Inside

The 6 Pillars

Curriculum

These 6 P’s are foundational pillars that we love coaching our program members on in order to build a sustainable freelance business.

01

Positioning

Positioning allows you to carve out your own lane in the freelance industry. We'll take you step-by-step through developing messaging that speaks to your target clientele, allows for you to charge premium rates, and sets you apart from other photographers.

3 Sections

15 Lessons

9hr 37m

View Index

02

Portfolio

Design a well-thought-out portfolio that does the heavy lifting for you. We'll help you understand all of the necessary components to include and perfect on your website and social media channels so that brand decision-makers can quickly understand that you'd be a good fit for their projects.

4 Sections

19 Lessons

10hr 33m

View Index

TFP IRL WORKSHOP

TFP IRL WORKSHOP

03

Pitching

Pitching can be light and fun. We'll show you strategies that allow you to showcase the value you provide to brands and charge premium rates for your services. Get ready to fall in the love the process of landing new clients.

7 Sections

29 Lessons

15hr 7m

View Index

04

Pricing

Our approach to pricing involves tailoring your rates to the project at hand. We do this by providing our members with overall benchmarks, and then helping them craft bids based on their skill level, comparable references within our client portal, and the unique scope of the projects. We also help you implement proven upsell strategies to unlock bigger profits.

3 Sections

14 Lessons

13hr 1m

View Index

05

Production

We'll help you navigate everything that happens after you book a project. Learn the best industry practices for talent scouting, location scouting, hiring contractors, getting insurance, charging fees, managing schedules, overcoming conflicts, and even asset delivery.

Just Added — Join now to RSVP for our first Production Workshop

View Index

06

Partner

Everything we do is focused on long-term relationships. We've designed an end-to-end client experience you can steal for your own business to seamlessly transition your favorite one-off clients into retainers that pay you monthly or quarterly for consistent content and campaigns.

2 Section

14 Lessons

9hr 28m

View Index

Live Virtual Events

It doesn't stop there.

During your membership, you'll be invited to join ongoing live, virtual workshops, activities, and guest expert panels that dive deeper into our framework.

Members-Only

Group Strategy Calls
& Workshops

Two Wednesdays each month at 1pm EST


Join live (unmute and ask questions) or watch on your own time

RSVP in Advance

Watch Recordings

Apply to Your Business

Our Membership

We built this for you.

Training, mentorship, tools, and community. Get access to the program that hundreds of photographers and videographers have used to accelerate their growth.

Toolkit

We never want you to start from a blank screen (unless you want to). Get access to every tool you can think of including contract templates, email scripts, income projection planners, production guides, proposal decks, discovery call outlines, and much more.

Proposal Guide Template

See index

Proposal Guide Template

See index

Financial Goals Spreadsheet

See index

Financial Goals Spreadsheet

See index

Independent Contractor Agreement

See index

Independent Contractor Agreement

See index

Contract Templates

See index

Contract Templates

See index

Discovery Call Questions Vault

See index

Discovery Call Questions Vault

See index

+40 More

+40 More

Community

Connect & Network
with Peers

Our program puts community at the center. Our members can post threads asking for help, direct message other members (or start a group chat right in our portal), and talk through ideas together on our Group Strategy Calls.

Community Spaces

Imagine being welcomed into a community of over 150 other freelancers—the kind of community that never misses a beat in lifting you up when you're down or congratulating you on your most recent success. 'Community over competition' isn't just a saying to us; it's the fundamental principle of our program.

Get Feedback on Projects

A second, third, or fourth set of eyes?

Strategize with Peers Who Get It

Need help figuring out what direction to go?

Celebrate and Debrief the Wins

Dive into the results.

Community Over Competition

Running a freelance business can be lonely.

Hands down, the best way to learn is to see it happening in real-time. This is that group for you. It’s like a being on a team with shared goals and values, and it feels awesome.

Membership Pricing

Pay in Full

Save 16%

Payment Plan

Growth

$208

/mo

$2500 paid upfront

12-month all-access pass to training, tools, community, and mentorship you're looking for to build a sustainable freelance business.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

vip

$625

/mo

$7500 paid upfront

12-month all-access pass to everything in the "Growth" tier plus direct coaching and mentorship from Paul Weaver.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

Pay in Full

Save 16%

Payment Plan

Growth

$208

/mo

$2500 paid upfront

12-month all-access pass to training, tools, community, and mentorship you're looking for to build a sustainable freelance business.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

vip

$625

/mo

$7500 paid upfront

12-month all-access pass to everything in the "Growth" tier plus direct coaching and mentorship from Paul Weaver.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

+

+

+

Active Members

$+

$+

$+

Average Project Size

+

+

+

Program Alumni

Real freelancers,
transformational journeys.

Hear from current and past members

Our Membership

You don't need to have it all figured out to belong here.

Join, go at your own speed, connect with like-minded freelancers, and take advantage of our tools, trainings, and resources.

All Housed Within Our Private Portal

When you join, you'll be invited to create an account in our client portal. This is where you'll get access to RSVP for future events, post and comment in the community forums, direct message us and your peers, and go through all the tools and trainings.

"Through the program I gained a lot of knowledge on the business side of freelancing. It has helped me feel more confident when it comes to pitching my services and selling myself. I feel like I have gained invaluable knowledge as to how I should be running my business, working with clients, pricing my services and gaining more clients.


I am now primarily work in the outdoor brand niche and have been able to solidify two retainer clients. This has been huge for my financially stability."

Ian MacFadyen

@ianfilmed

Denver Based Photographer + Videographer Working With Outdoor Brands

Denver Based Photographer + Videographer Working With Outdoor Brands

Denver Based Photographer + Videographer Working With Outdoor Brands

Featured Members

Current and Alumni

  • Nolwen Cinfuentes

    Los Angeles, CA

  • John Fornander

    Marbella, Spain

  • Carlos Montelara

    New York, NY

  • Jaci Peña

    Miami, FL

  • David Yoo

    Los Angeles, CA

  • Beth Squire

    London, UK

  • Summer Hughes

    Vancouver, WA

  • Erin Beutel

    Ohio

  • Jennifer Arce

    Miami, FL

  • Kirsten Leslie

    Salt Lake City, UT

  • Amdrew Stone

    Minnesota

  • Shelley Alingas

    Tokyo

Founded by Paul Weaver

After working with over 100 brands as a freelance photographer and videographer, Paul set out to build a platform for helping other freelancers build sustainable, long-term businesses.

Membership Pricing

Pay in Full

Save 16%

Payment Plan

Growth

$208

/mo

$2500 paid upfront

12-month all-access pass to training, tools, community, and mentorship you're looking for to build a sustainable freelance business.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

vip

$625

/mo

$7500 paid upfront

12-month all-access pass to everything in the "Growth" tier plus direct coaching and mentorship from Paul Weaver.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

Pay in Full

Save 16%

Payment Plan

Growth

$208

/mo

$2500 paid upfront

12-month all-access pass to training, tools, community, and mentorship you're looking for to build a sustainable freelance business.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

vip

$625

/mo

$7500 paid upfront

12-month all-access pass to everything in the "Growth" tier plus direct coaching and mentorship from Paul Weaver.

Private Portal

Coaching Calls

2 Virtual Events per month

Community with like-minded creatives

TFP Toolkit

DM Hotline to Paul

Quarterly 1-1 Check-In Calls with Paul

Next Steps

Step 1

Enroll and Become
a Member

Step 1

Enroll and Become
a Member

Step 2

Onboarding Course
& Member Agreement

Step 2

Onboarding Course
& Member Agreement

Step 3

Get Access to Our
Private Portal

Step 3

Get Access to Our
Private Portal

Compare Tiers

Growth

Growth

VIP

VIP

Access

Access

12 Months Access to The Freelance Photographer® Private Group Coaching, Calls, Community, and Curriculum.

Community Access

Community Access

Connect with like-minded freelancers that are also applying our strategies, framework, and tools to their businesses.

Step-by-Step Framework

Step-by-Step Framework

Our library features over 30 hours of advanced training videos that guide you through the complete methodology behind The Freelance Photographer®.

Two Live Virtual Events

Two Live Virtual Events

Hands-on training workshops, group coaching calls, guest experts, roundtables, reviews of coursework, and more.

TFP Toolkit

TFP Toolkit

Templates, scripts, and processes for growing and managing your photography/video business.

DM Hotline to Paul

DM Hotline to Paul

Direct DM hotline to Paul that allows you to get confidential support outside of the group spaces ($500/mo value).

Feedback from Paul

Feedback from Paul

Whether it's a contract you want second eyes on or a proposal you're about to send off, you can receive direct feedback Monday-Friday during business hours.

Quarterly Check-In Calls with Paul

Quarterly Check-In Calls with Paul

These 4 calls are designed to help you set goals, stay on track, and receive accountability ($2,000 value).

Frequently Asked Questions

How do I know if this program is a good fit for me?

This program is for you if you’re looking to create structure within your business, land high-value brands, turn your one-off clients into retainers, increase your pricing, and generate a consistent stream of income.
It’s not going to be a good fit if you are looking to work with portrait, wedding, boudoir, or event clients.

Am I able to upgrade my membership a few months into the program?

Yes! Just email support@thefreelancephotographer.com and we will make sure to send you a link to upgrade.

What membership gives me access to be coached by Paul?

Those that are on the VIP Membership will receive direct access to Paul, but those on the Growth Membership will only be able to receive support in a group setting through our bi-weekly Group Strategy Calls, as well as through the public channels inside the Program.

When are the two live virtual events inside the Program?

They take place on two Wednesdays throughout the month from 1pm to 2:30pm EST.

What if I don't have a niche?

Most members in our program sign-up without having a niche (strong positioning), but end up landing on a niche after going through our Framework Videos, and also completing the activities that are accessible inside the Program.

When do I get acccess to the program portal?

You’ll get access to the private coaching client portal within 24 hours of signing our Member Participation Agreement.

How do I know if this program is a good fit for me?

This program is for you if you’re looking to create structure within your business, land high-value brands, turn your one-off clients into retainers, increase your pricing, and generate a consistent stream of income.
It’s not going to be a good fit if you are looking to work with portrait, wedding, boudoir, or event clients.

Am I able to upgrade my membership a few months into the program?

Yes! Just email support@thefreelancephotographer.com and we will make sure to send you a link to upgrade.

What membership gives me access to be coached by Paul?

Those that are on the VIP Membership will receive direct access to Paul, but those on the Growth Membership will only be able to receive support in a group setting through our bi-weekly Group Strategy Calls, as well as through the public channels inside the Program.

When are the two live virtual events inside the Program?

They take place on two Wednesdays throughout the month from 1pm to 2:30pm EST.

What if I don't have a niche?

Most members in our program sign-up without having a niche (strong positioning), but end up landing on a niche after going through our Framework Videos, and also completing the activities that are accessible inside the Program.

When do I get acccess to the program portal?

You’ll get access to the private coaching client portal within 24 hours of signing our Member Participation Agreement.

How do I know if this program is a good fit for me?

This program is for you if you’re looking to create structure within your business, land high-value brands, turn your one-off clients into retainers, increase your pricing, and generate a consistent stream of income.
It’s not going to be a good fit if you are looking to work with portrait, wedding, boudoir, or event clients.

Am I able to upgrade my membership a few months into the program?

Yes! Just email support@thefreelancephotographer.com and we will make sure to send you a link to upgrade.

What membership gives me access to be coached by Paul?

Those that are on the VIP Membership will receive direct access to Paul, but those on the Growth Membership will only be able to receive support in a group setting through our bi-weekly Group Strategy Calls, as well as through the public channels inside the Program.

When are the two live virtual events inside the Program?

They take place on two Wednesdays throughout the month from 1pm to 2:30pm EST.

What if I don't have a niche?

Most members in our program sign-up without having a niche (strong positioning), but end up landing on a niche after going through our Framework Videos, and also completing the activities that are accessible inside the Program.

When do I get acccess to the program portal?

You’ll get access to the private coaching client portal within 24 hours of signing our Member Participation Agreement.

Can I pay off my membership early?

Yes. Just email support@thefreelancephotographer.com and we will send you an updated check-out link to pay-off your membership.

How much time is required to spend inside the program?

Although this is a self-paced program, participants who have completed or are currently enrolled in our course typically dedicate at least 5 hours each month to learning and applying the material to their businesses.

I'm not based in the United States, will this work for me?

Although most of our program members reside in the United States, we also have active members from London, Japan, Canada, Spain, and Mexico.

What are some of the niches or industries that members inside your program are in?

Members in our Program fall under the following niches/industries:
  • Health & Wellness
  • Fashion
  • Beauty
  • Skincare
  • Outdoor
  • Travel
  • Tech
  • Interiors
  • Hospitality
  • Beach/Swim
  • Family/Kids
  • Food
  • Beverage
  • Women Owned
  • Jewelry
  • Colorful Product
  • Real Estate
  • Automotive

Are there refunds if I cancel early?

We do not offer refunds for the coaching program if you decide to end it early. Our program is designed to provide comprehensive support and resources throughout its duration, and we encourage members to take full advantage of the entire course to maximize their benefits.

Are there any other payment options outside of the pay-in-full or payment plan?

At this time we can't accommodate any customized payment options outside of the pay-in-full or payment plan options.

Can I pay off my membership early?

Yes. Just email support@thefreelancephotographer.com and we will send you an updated check-out link to pay-off your membership.

How much time is required to spend inside the program?

Although this is a self-paced program, participants who have completed or are currently enrolled in our course typically dedicate at least 5 hours each month to learning and applying the material to their businesses.

I'm not based in the United States, will this work for me?

Although most of our program members reside in the United States, we also have active members from London, Japan, Canada, Spain, and Mexico.

What are some of the niches or industries that members inside your program are in?

Members in our Program fall under the following niches/industries:
  • Health & Wellness
  • Fashion
  • Beauty
  • Skincare
  • Outdoor
  • Travel
  • Tech
  • Interiors
  • Hospitality
  • Beach/Swim
  • Family/Kids
  • Food
  • Beverage
  • Women Owned
  • Jewelry
  • Colorful Product
  • Real Estate
  • Automotive

Are there refunds if I cancel early?

We do not offer refunds for the coaching program if you decide to end it early. Our program is designed to provide comprehensive support and resources throughout its duration, and we encourage members to take full advantage of the entire course to maximize their benefits.

Are there any other payment options outside of the pay-in-full or payment plan?

At this time we can't accommodate any customized payment options outside of the pay-in-full or payment plan options.

Can I pay off my membership early?

Yes. Just email support@thefreelancephotographer.com and we will send you an updated check-out link to pay-off your membership.

How much time is required to spend inside the program?

Although this is a self-paced program, participants who have completed or are currently enrolled in our course typically dedicate at least 5 hours each month to learning and applying the material to their businesses.

I'm not based in the United States, will this work for me?

Although most of our program members reside in the United States, we also have active members from London, Japan, Canada, Spain, and Mexico.

What are some of the niches or industries that members inside your program are in?

Members in our Program fall under the following niches/industries:
  • Health & Wellness
  • Fashion
  • Beauty
  • Skincare
  • Outdoor
  • Travel
  • Tech
  • Interiors
  • Hospitality
  • Beach/Swim
  • Family/Kids
  • Food
  • Beverage
  • Women Owned
  • Jewelry
  • Colorful Product
  • Real Estate
  • Automotive

Are there refunds if I cancel early?

We do not offer refunds for the coaching program if you decide to end it early. Our program is designed to provide comprehensive support and resources throughout its duration, and we encourage members to take full advantage of the entire course to maximize their benefits.

Are there any other payment options outside of the pay-in-full or payment plan?

At this time we can't accommodate any customized payment options outside of the pay-in-full or payment plan options.

Upcoming Events

Disclaimer

All sales are final.


We love this program and stand behind the quality of the training, support, and tools. Because of the instant access nature of this online program, there are no refunds available under any circumstances. Please make sure you’re making a well-informed decision.


The information presented on this website is solely for information purposes. We do not provide legal, financial, or other professional advice through this website and we are not responsible for any errors or omissions. It is your responsibility to seek advice from a licensed professional. Any reliance you place on such information is strictly at your own risk.


We try to ensure the accuracy of information on this website, but there may be mistakes, errors, or omissions. We are not responsible for any damages caused by errors, omissions, or mistakes on our website.


This website is presented “as is”. We make no representations or warranties of any kind, express or implied, as to the information, content, or links provided on this website.


All third-party links are provided for your convenience only. We have no control over the contents of those sites or resources. If you decide to access any of the third party websites linked to or from this website, you do so entirely at your own risk.


All comments posted by third-parties are solely the opinions and the responsibility of the person or entity providing the comments. These materials do not necessarily reflect our opinion or policies. We are not responsible for the content or accuracy of any third-party comments. We reserve the right to remove comments for any reason.


Any earnings or examples on the website are provided for informational purposes only. We make no guarantees as to any financial outcome through the use of our website or attendance to our events. We are not responsible for your future success, decisions, or income level.


All testimonials, statements, examples, photos, and opinions on the website are provided for informational purposes only. They are not a guarantee that you will achieve the same or similar results. You understand that your results may vary.

Self Represent

& Work With Brands

© 2019–2024

The Freelance Photographer

All Rights Reserved.

Self Represent

& Work With Brands

© 2019–2024

The Freelance Photographer

All Rights Reserved.